1.6 Design of Open-Ended Survey Questions
Design of Open-Ended Survey Questions
- Value of open-ended survey questions
- How to design open-ended impact evaluation survey questions
- Meaning Maps
PART 1: Video Lecture
Impact Evaluation Using Open-ended Survey Questions by Dr. Eric Jensen
This video discusses the value of open-ended survey questions, such as meaning maps, as a way of showing how participants think of ideas or concepts. Collecting these data from participants before and after their experience with your activities can help show changes in your participants’ perceptions.
PPT slides for lecture video can also be downloaded.
PART 2: Reading
Abstract: Open-ended questions on questionnaires elaborate responses to closed questions and offer insights or issues not captured in the closed questions. Generally, techniques developed for analyzing qualitative data are used to analyze the responses to open-ended questions. Through the analysis, researchers examine patterns and trends in the responses so that they reach certain conclusions. This article provides several general steps that are involved in the analysis of open-ended responses.
Citation: Cerritos College, Office of Research and Planning (n.d.). A Brief Guide to the Analysis of Open-Ended Survey Questions (pp. 1–3) . Norwalk, California: Cerritos College. [online].