1.2 Topic: Importance of Evaluation
Why is evaluation important?
Why evaluation is important? by Dr. Eric Jensen
Evaluation research focuses on real-life events in social, policy, learning, or business contexts. It aims to provide useful knowledge about how and why particular interventions or processes are working or failing in order to inform future decision-making. In this video, Dr. Jensen explains why evaluation is such an important part of the research process by providing an overview of its benefits as well as its differences from advocacy.