Lesson 1, Topic 1
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1.1 Topics and Objectives

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Module One Topics

This module covers the following topics:

  • Theory of survey design
  • Principles of survey design
  • Problematic survey questions
  • Sources of bias in surveys
  • Questionnaire uses for evaluating public engagement impact
  • Quantifying qualitative data  

Module One Learning Objectives

By the end of this module, you will be able to:

  1. Use basic principles of survey design to help you create good survey questions for evaluating public engagement outcomes.
  2. Develop the capability to identify problematic survey questions relating to public engagement evaluation.
  3. Prepare survey questions to measure public engagement outcomes that avoid the most obvious sources of bias.
  4. Determine how questionnaires might be used to evaluate public engagement impact.
  5. Explore how to systematically quantify open-ended questionnaire data.

Click NEXT for Module 1 Outline of Learning Activities.