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Would you like to know whether your public engagement activity is effective?

The best way to know whether your public engagement goals are being realised is to evaluate audience responses. This can be done with a range of different methods, from questionnaires to focus groups. This course introduces you to the process of public engagement evaluation, the tools you can use and practical guidance about how to gather accurate evaluation data.

By the end of this course, you will be able to translate your aspirations for your public engagement activity into measurable outcome statements and develop an evaluation plan to begin assessing those outcomes. To help you enact your evaluation plan, you will gain practical experience preparing public engagement evaluation questions that conform to best practice principles. The course will also help you be a savvy consumer of evaluation evidence and survey questions produced by others.

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This course is entirely self-paced. The "Modules " constitute the organizational hub of the course. This is the location where all of the lectures, information, readings, and activities are provided and can be used at your own pace.  The modules are designed to be experienced in the sequence that they are presented. However, you are welcome to make use of the content in the way that works best for your needs. 

To learn more review the Course Syllabus or the Learning Objectives in each module.  Finally, Dr. Eric Jensen has started placing resources and 'frequently asked questions' about evaluation and audience research on the University of Warwick webpageLinks to an external site. if you would like to have a look.

Happy learning!