This course introduces you to the fundamentals of survey design, including how, why and when to use surveys for evaluation and how to avoid the common pitfalls in survey design. It addresses the following:

• Why use surveys for evaluation
• When you shouldn’t use surveys for evaluation
• How to develop a “good” survey question and response options
• Avoiding common pitfalls in survey design
• How to spot a bad survey question and response options
• Using open-ended questions in your survey
• Using online, iPad-based, and automated surveys
• Pilot testing your survey